Partner, Brand Strategy
Christopher Barger is a business and communications strategist with almost 20 years experience working for or servicing some of the world’s biggest companies. He has built and led digital programs at IBM and General Motors, and advised many others on their digital activities, implementing disruptive new technologies and strategies, and managing the changes wrought by the shifting business landscape. He is a recognized leader in content marketing, protecting brand reputation and mitigating crisis, communications strategy, influencer relations, executive positioning, and customer service. He has worked with PlayStation, the World Health Organization, the Almond Board of California, and HP, among others. He is the author of the Amazon marketing best-seller “The Social Media Strategist” (McGraw-Hill, 2012).