In the 21st century, few industries are in need of such a bridge between old and new as the automotive world and mobility. We face challenges from new competition, from new commerce models, and from shifting customer expectations.

To meet these challenges, we need both a philosophical approach and a scientific one -- rooted in the idea that data’s secrets can be applied to purify and perfect our businesses. But it doesn’t come without some degree of transformation. Through examination and educated experimentation, we can cure what ails our industry. We can give our businesses new life, if not immortality. And yes, we can turn our metal into gold.

Enter DealerAlchemy.

We are giving others the chance to unlock the secrets we’ve uncovered. As a partnership of technologists, automotive and dealership professionals based in Austin, Detroit and on the East and West Coasts, we are confident you’ll enjoy the ride.

Join us to create the future of automotive sales, repair and ownership, and mobility as a service.

Our team


Scott Monty

Partner, Dealer Strategy

For six years, Scott was global head of social media at Ford Motor Company, where he advised on digital activities across the company, including crisis communications, influencer relations, marketing, customer service, and internal communications. His clients have included Walmart, Google, IBM, Reebok, American Airlines, T-Mobile, and more. He has appeared on major news outlets including NBC, NPR, CNN and The Wall Street Journal, and The Economist ranked him as #1 atop its list of 25 Social Business Leaders.


Tim Hayden

Partner, Mobility & Operations

Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust, he was head of marketing at Zignal Labs, a realtime media intelligence platform, and produced marketing technology and process improvement programs for clients of TTH Strategy, a consultancy Tim founded. He is also former head of the Mobile program at Edelman Digital in North America, and been founder of agencies and technology ventures (NION Interactive, GamePlan, Captix) serving as a catalyst for innovative change in some of the world’s leading brands (CafePress, Dell, Bacardi, AMD,ExxonMobil, Hilton Worldwide, Kraft Foods, Edison Research and others). Tim serves on the advisory boards of Zignal Labs, Rivet Works, Wonder Technologies and Captix, and is co-author of The Mobile Commerce Revolution (QUE Biz Tech, October 2014).



Partner, Brand Strategy

Christopher Barger is a business and communications strategist with almost 20 years experience working for or servicing some of the world’s biggest companies. He has built and led digital programs at IBM and General Motors, and advised many others on their digital activities, implementing disruptive new technologies and strategies, and managing the changes wrought by the shifting business landscape. He is a recognized leader in content marketing, protecting brand reputation and mitigating crisis, communications strategy, influencer relations, executive positioning, and customer service. He has worked with PlayStation, the World Health Organization, the Almond Board of California, and HP, among others. He is the author of the Amazon marketing best-seller “The Social Media Strategist” (McGraw-Hill, 2012).


Stephanie Carls

Vice President, Strategy

Stephanie Carls is a social media, content and video marketing strategist that specializes in building and growing brands by leveraging the latest consumer trends. She has worked with some of the world’s biggest brands including Lexus, Chevrolet, Ford, Verizon, Google, Aveda and Coca-Cola. Stephanie is now a sought after speaker and brand ambassador whose own digital brand, “My Savvy Life” on YouTube, showcases the latest trends in cars and consumer technology, has been featured in The New York Times, NBC News, and Huffington Post.